IMO, this opinion is why K-State must take its social media game to the top.
Once players can monetize themselves, the big money isn't going to come from schools, it will come from endorsements. Few of those endorsements will be national, most of them will be small - they type that one gets from their social media accounts. K-State needs to figure out ways for their players to make money by marketing themselves. This means having a department that helps them produce content and also connects them to followers. We are a small enrollment school, so that puts us at a disadvantage from the start.
The implications of this case actually stretch far beyond the NCAA and college athletics - the rationale used may also impact internships, people owning their own likeness as IP, etc.
www.nytimes.com
Once players can monetize themselves, the big money isn't going to come from schools, it will come from endorsements. Few of those endorsements will be national, most of them will be small - they type that one gets from their social media accounts. K-State needs to figure out ways for their players to make money by marketing themselves. This means having a department that helps them produce content and also connects them to followers. We are a small enrollment school, so that puts us at a disadvantage from the start.
The implications of this case actually stretch far beyond the NCAA and college athletics - the rationale used may also impact internships, people owning their own likeness as IP, etc.
Supreme Court to Rule on N.C.A.A. Limits on Paying College Athletes
An appeals court said restrictions on compensation tied to education violated federal antitrust laws.
