Question - College Sports Apparel Deals (Nike, UA, Adidas, etc.)

[WestCoastCat]

Ran across this article. https://www.forbes.com/sites/carlyb...le-college-sports-apparel-deals/#bdf91b1308f6

It's 1.5 years old - so I know some of this info is probably no longer correct - but can someone explain to me how Oklahoma St. (#18 - $4.37M/year) and West Virginia (#19 - $4.35M/year) have such more lucrative deals with Nike than K-State (#61 - $1.90M/year)?

Just seems odd to me, and I'm looking for a little clarity here on a topic I don't understand.

 

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