Embarrassing, shameful, tone deaf. There is a saying that not all money is good money and this is a perfect example. There is not a business that has done as much damage to locales in the Big 12 footprint than Dollar General. Of course the conference is either completely ignorant to the studies done about dollar stores on the inner cities and rural areas, many of the research done by K-State by the way, or they simply don't care. Not only are they taking the money that Dollar General is stealing from our neighbors but they're bragging about it with these stupid commercials. It's gross.
