Why is KU so important to Adidas?

[Railcat]

These numbers from the Kansas City Business Journal really surprise me. KU is really worth double what OU is getting on apparel revenue? They get more than 3x the Iowa revenue? How is that possible?
Anyone knows what K-State gets from Nike?

• University of Kansas
  Company: Adidas
  Total 2016-17 annual value:$6.65 million
• University of Nebraska
  Company: Adidas
  Total 2016-17 annual value:$4.19 million
• University of Oklahoma
  Company: Nike
  Total 2016-17 annual value:$3.44 million
• University of Missouri
  Company: Nike
  Total 2016-17 annual value:$3.15 million
• Oklahoma State University
  Company: Nike
  Total 2016-17 annual value:$2.05 million
• University of Iowa
  Company: Nike
  Total 2016-17 annual value:$1.95 million
• Iowa State University
  Company: Nike
  Total 2016-17 annual value:$470,000
• Kansas State University (unavailable)
• University of Arkansas (unavailable)

 

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