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I Chopped Up a Bunch of 2021 Big 12 TV Ratings

Dlew12

On the depth chart
Dec 4, 2017
4,026
11,699
113
Just some interesting numbers here. First, by network:

ESPN+FS1
KUTCU-ESPN+UTISU
0.91​
FS1
ISUWVU-ESPN+BUKSU
0.67​
FS1
TTUKU-ESPN+TCUISU
0.52​
FS1
KSUOSU-ESPN+WVUKU
0.49​
FS1
KUBU-ESPN+WVUKSU
0.48​
FS1
KUTCU-ESPN+WVUBU
0.46​
FS1
TTUBU
0.41​
FS1
KSUTTU
0.36​
FS1
FOX/ABCAvg
3.02​
KSUKU
0.34​
FS1
OUOSU
6.48​
ABCOSUKU
0.34​
FS1
OUUT
5.94​
ABCKUISU
0.26​
FS1
OUWVU
4.5​
ABC
OUBU
3.72​
FOXESPNU
TCUOU
3.43​
ABCKUUT
0.49​
ESPNU
OSUUT
3.13​
FOXWVUTCU
0.37​
ESPNU
ISUOU
3.1​
FOXTCUKSU-ESPNU
KSUUT
2.87​
FOX
OSUISU
2.66​
FOXESPN
OUKSU
2.62​
FOXOUKU
2.65​
ESPN
UTBU
2.4​
ABCOSUWVU
1.14​
ESPN
UTTCU
2.38​
ABCTCUTTU
0.63​
ESPN
TTUOU
2.37​
ABC
ISUBU
2.01​
FOX
OSUTTU
1.91​
FOXESPN2
BUTCU
1.81​
FOXUTWVU
1.01​
ESPN2
TTUUT
1.73​
ABCBUOSU
1​
ESPN2
TCUOSU
1.37​
FOXISUTTU
0.68​
ESPN2
TTUWVU
0.67​
ESPN2
ISUKSU
0.61​
ESPN2

As you can see, viewership correlates pretty closely with network, which, duh. But it goes to show that a lot of what drives these raw TV ratings are who plays on what network and how often.

Here are the numbers across the conference in terms of who played on what network:

AvgABC/FoxESPNESPN2FS1ESPNUESPN+
OU
3.87​
8​
1​
0​
0​
0​
0​
UT
2.32​
6​
0​
1​
1​
1​
0​
OSU
2.04​
5​
1​
1​
1​
0​
1​
BU
1.43​
4​
0​
1​
3​
0​
1​
TCU
1.28​
4​
1​
0​
1​
2​
1​
ISU
1.2​
3​
0​
2​
3​
0​
1​
WVU
1.05​
1​
1​
2​
3​
1​
1​
Tech
1.01​
3​
1​
2​
2​
0​
1​
KSU
0.96​
2​
0​
1​
4​
1​
1​
KU
0.59​
0​
1​
0​
4​
1​
3​
Avg
3.02​
1.47​
0.79​
0.48​
0.43​


A couple of takeaways:

- TCU had 4 games on ABC/FOX lolwtf. TCU got both its OSU game and its BU game on networks. That's a huge bonus for them, compared to K-State, which had its BU game on FS1 (drawing a 0.67m viewers -- second highest rated FS1 game), and the OSU game on the +.

- Tech and TCU were the two biggest underperformers given their network selections.

- KU had three conference games on ESPN+. Brutal. Although when you figure in the data, teams who had their KU games on ESPN+ got a bigtime bonus by not having that drag down their actual discoverable ratings.

- When Texas plays on a crappy network, their ratings dive -- drew a 0.49m against KU on ESPNU.

I'm sure there are a billion variables networks look at to determine a program's true expected ratings value. Network impacts it, but so does record/timeslot/other games/time of the season, etc.
 
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