Regardless of what you think of Tom Herman as a legitimate football mind, Houston's head coach certainly understands the value of recruiting. The linked video below has some great sound bites from him on that subject and others, but if you'd rather just read the transcript, I put that below.
TOM HERMAN: ONE-ON-ONE
"With social media, I wanted to make sure we stayed on the very forefront of that because, to me, it's free advertising."
"Our target audience is 16, 17, 18-year old young men. Where do they spend most of their day? Like this (pretends to stare down at phone). And so, I've even gone to the point where, you know, our coaches get reprimanded if they're not Tweeting enough."
TOM HERMAN: ONE-ON-ONE
"With social media, I wanted to make sure we stayed on the very forefront of that because, to me, it's free advertising."
"Our target audience is 16, 17, 18-year old young men. Where do they spend most of their day? Like this (pretends to stare down at phone). And so, I've even gone to the point where, you know, our coaches get reprimanded if they're not Tweeting enough."
